Synchronising data for the online tourism promotion programme in all 63 provinces and cities

Based on the approved digital transformation plan, units are focusing on carrying out their assigned tasks.

Campaigns are measured with specific reach and engagement metrics. Destination information is updated seasonally to match market demand.

Initial results

Photos and videos are stored centrally and licensed to localities.

• Standardise business processes before moving them online.
• Connect and share data with national shared systems.
• Measure user satisfaction to adjust services accordingly.

Promotional content is produced bilingually to reach international markets.

In the coming time, units will continue to review processes and add resources to keep to the set schedule.