Improving the shared promotional photo and video library for the 2026 - 2030 period

Based on the approved digital transformation plan, units are focusing on carrying out their assigned tasks.

Photos and videos are stored centrally and licensed to localities. Destination information is updated seasonally to match market demand.

Approach and roadmap

Visitor survey results are used to adjust tourism products.

• Standardise business processes before moving them online.
• Measure user satisfaction to adjust services accordingly.
• Connect and share data with national shared systems.

Promotional content is produced bilingually to reach international markets.

In the coming time, units will continue to review processes and add resources to keep to the set schedule.