Piloting the visitor feedback survey system serving citizens and businesses

Based on the approved digital transformation plan, units are focusing on carrying out their assigned tasks.

Destination information is updated seasonally to match market demand. Promotional content is produced bilingually to reach international markets.

Initial results

Travel businesses are invited in from the content development stage.

• Standardise business processes before moving them online.
• Measure user satisfaction to adjust services accordingly.
• Connect and share data with national shared systems.

Campaigns are measured with specific reach and engagement metrics.

In the coming time, units will continue to review processes and add resources to keep to the set schedule.