Putting into operation the digital tourism promotion campaign serving citizens and businesses

Digital transformation is identified as a central, continuous task of the culture, sports and tourism sector in the current period.

Visitor survey results are used to adjust tourism products. Destination information is updated seasonally to match market demand.

Initial results

Photos and videos are stored centrally and licensed to localities.

• Train digital skills for officials and public employees.
• Standardise business processes before moving them online.
• Connect and share data with national shared systems.

Campaigns are measured with specific reach and engagement metrics.

In the coming time, units will continue to review processes and add resources to keep to the set schedule.