Synchronising data for the national tourism portal across the culture, sports and tourism sector

Digital transformation is identified as a central, continuous task of the culture, sports and tourism sector in the current period.

Campaigns are measured with specific reach and engagement metrics. Destination information is updated seasonally to match market demand.

Key tasks ahead

Visitor survey results are used to adjust tourism products.

• Connect and share data with national shared systems.
• Ensure information security and personal data protection as required.
• Train digital skills for officials and public employees.

Travel businesses are invited in from the content development stage.

In the coming time, units will continue to review processes and add resources to keep to the set schedule.